Sales and Marketing Tools
Marketing is the process of position and promoting your business, and to establish a relationship with your target market from a distance; the goal is to convince prospective clients to contact you.
Sales is the process of having in-depth, relationship-building conversations directly with prospective clients; the goal is to convert these prospects into paying clients.
Marketing and sales are different, but they need to work in conjunction with each other. Marketing without sales is like a car without wheels.
The following exercises will allow you to begin your understanding of how sales and marketing integrate and drive customers to buy your products or services.
